John ("Jack") A. Ulrichof Hanover, New Hampshire, died at Kendal at Hanover on April 25, 2012 after a long illness. Jack was born in 1924 and raised in Melrose, Massachusetts.

He attended Kimball Union Academy and then Dartmouth College as a member of the class of 1946, although his graduation was delayed for two years during his service with the U.S. Army during World War II. He married E. Elizabeth Ulrich in 1946 and entered the Tuck School of Business Administration immediately after graduating from Dartmouth.

As one of the original "Mad Men," Jack served as marketing and advertising manager of the Beechnut Corporation and then moved on as the director of marketing of the American Tobacco Company in New York City, where he produced many now iconic television commercials and print ads during the early 1960s. In the wake of the Surgeon General's report on Smoking and Health in 1964, Jack quit the tobacco industry and moved into investment banking, where he worked with Salomon Brothers on Wall Street for many years.

In 1977 Jack moved back to his beloved Upper Valley, where he entered a period of semi-retirement, working in the local real estate market and volunteering his time with various Upper Valley charities and as a volunteer development officer in alumni affairs at Dartmouth College.

Jack loved sports and athletics. In high school he played football. He and his wife Beth played tennis and paddle tennis together for many years. After Beth's death in 1986, Jack turned more to golfing and eventually remarried Marian Barlow, who shared his passion for the sport. Marian and Jack spent their time between Hanover and Delray Beach, Florida. Jack cherished an active and social life. He had a passion for opera, was a nimble dancer, and a skillful bridge player. He was a dynamic and loving father who took a keen interest in the lives of his children and grandchildren.

He is survived by one sister, Dorothea of Natick, MA, his children Donald (Denver, CO), Roger (Hanover, NH), and Elizabeth (Santa Barbara, CA), six grandchildren, and two great-grandchildren.

Details concerning a service to commemorate Jack's life will be announced at a later date; his remains will be interred in the Wyoming Cemetery in Melrose, Massachusetts.

In lieu of flowers, gifts can be made to the Ulrich Family Scholarship Fund at Dartmouth in Jack's memory. Checks should be made out to Dartmouth College and reference the Ulrich Family Scholarship Fund. Send to: Gift Recording Office, Dartmouth College, 6066 Development Office, Hanover, NH 03755.

Arrangements are under the direction of the Rand-Wilson Funeral Home of Hanover, NH.