John Upman Farleypassed away peacefully on April 30th at his home in Hanover, NH, a mile from Dartmouth College, a place that significantly influenced his illustrious career in international marketing.

Born in Grove City, PA of Jack Farley, an aluminum worker, and Hazel Farley, a school teacher, John was the first generation to attend college. As valedictorian of his class, he received a full scholarship to Dartmouth from a Cleveland industrialist who established one to commemorate his two sons lost in WWII.

His studies led to a distinguished career in international marketing, five decades of published research in several dozen countries on six continents, mentoring of many doctoral candidates, and acting as a role model for many who followed in his field of study. He was generous, exhibited a wry sense of humor in his interactions with colleagues and friends, an independent thinker, and a pillar of marketing thought.

He frequently took "the path less traveled," a line from a favorite poem. Graduating from Dartmouth in 1957 with a degree in Russian, he discovered a limited market for Russian majors. A battery of tests indicated a low aptitude for languages and a high aptitude for data analysis. He visited the dean of the Tuck School of Business and qualified for a 2-year fellowship, earned an MBA in marketing, and was class valedictorian. He earned a PhD in Econometrics from the University of Chicago in the program run by George Schulz, Secretary of State under Ronald Reagan. Here, John developed his philosophy that economics, econometrics, sociology, psychology and even anthropology were the basis for all knowledge. This philosophy influenced his research on measuring cultural factors and assessing their impact on consumer behavior in the global market place.

John's career began at Carnegie Mellon. Given his interest in international research and desire to live in New York City, he moved to Columbia University where he spent over 20 years. He proceeded to The Wharton School of the University of Pennsylvania for 4 years as Director of the Lauder Institute where students obtain a dual masters in business and language. In the late eighties, he also joined Greenwich Associates as a partner to deliver statistical research. In retirement, he received a courtesy appointment at the Tuck School, continuing his research on the study of firms in China and Russia.

His curiosity extended beyond his career and research. John's days as an Eagle Scout fostered an early interest in birding. This became the perfect hobby, as he would say, for a retired, innately hard-wired morning person hooked on travel. He ended up birding on all seven continents. He was an avid runner, completing five marathons including three New York City marathons, and an amateur violist.
John lives on through his research, the contributions of those he inspired, and the work of those who continue to cite and download his work.

He is survived by his partner, Catherine Cannan; his daughters, Marilyn and Pamela Farley; and his grandchildren, Connor and Carly Drooff.

A donation in his honor may be made to Mass Audubon or Bayada Hospice.

A celebration of John's life will be held on October 13, 2018, at the Andover Inn, Andover, MA. For more information on this event contact [email protected].